GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim. The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.