Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweler, patented an electric cutting machine that cut crystal more precisely than by hand. In 1895 he founded Swarovski in the small town of Wattens, high in the Austrian Alps. Daniel Swarovski’s vision was to use crystal to create “a diamond for everyone”, and his pioneering spirit and glass-cutting innovations helped the company continue the mission today. Iconic, masterfully crafted and with a touch of glamour, the Swarovski Eyewear collection place crystal at the center of all of its designs. The brand’s unmistakable signature style combines with quality craftsmanship and unique crystal embellishments on the contemporary frames, which brilliantly reflect light with every movement in the most amazing way, catching the eye and make every woman shine.